International markets broaden your scope of business by multiple folds. As a true businessman your dream must be to expand your business wherever possible so why not the international markets?
You might think to reach favourable markets in the US or Europe you would need massive investments and contacts to sell your products there, but we will let you in on a secret that can help you reach international customers on a very little budget!
So keep on reading below to know more about how an eCommerce website will help you grow into an international business and reach new heights.
How to Reach International Market With Your Product
To cater to your international clients and customers you as a business do not need to open a storefront. You do not need to spend a lot of money renting an office building or anything like that.
Yes, we will not deny that having a building or office or storefront with your business name and logo on it will help you very much, but initially, you do not need those to expand your business. You need to keep in mind our goal is to reach international markets on a very low budget.
In the initial stages of your business expansion overseas, all you need is a good eCommerce website and a shipping partner. However, if you choose to use one of the existing listing websites that already operates in your target country like eBay, Amazon, etc. then you will not have to go through the trouble of making a deal with a shipping company.
Listing your goods on a listing website may sound very attractive but there are a lot of downsides to it. We will discuss it more in the following section of this article.
The Best Way to Sell Your Products Online In International Markets
By now, you have understood that there are two ways you can introduce your products to the international markets. The first is listing on popular websites where millions of users buy daily and tens of thousands of sellers sell their products.
The second option is to create your eCommerce website to cater for your customer base in the way you want. The problem with the listing websites is that competition is too much for a new seller.
As a new seller, you will need to manage a lot of things to introduce your goods to the international market, which will make your budget very limited for any discounts.
Therefore, local sellers will easily outsell you in terms of a similar product. But the game will change if you have a unique product, then the listing websites such as Amazona and eBay are an excellent choice for you.
However, it is not always the case for everyone to have a unique product. The most significant benefit of opting for a listing website is that they offer complimentary shipping services.
Even though the shipping charges will be added to the customer's cart, you will not have to go through the trouble of contacting the shipping company and taking responsibility for the shipping.
No matter how many benefits you get, you will still have to pay a significant percentage of your profits to the listing website, which all businessmen hate.
The second idea is to create an international website for your business, listing all your items for free. Moreover, with an eCommerce website, you will not have to face any competition for your products on the website.
As long as people are on your website, they will only see products you sell. Thus the sale will increase dramatically. In addition, you do not have to share a portion of your profit with anyone if you have an eCommerce website.
The demerits of owning an eCommerce website are that you will need to partner with a shipping company to send your products abroad or set up a warehouse in the target country, say the USA.
Moreover, initially, when your brand is new, you will also need to do some marketing in the local market so that people get to know you.
Conclusion
Remember, a good website will also need to be created so that the people who visit after seeing your ads get impressed. Therefore we recommend hiring a professional website development agency to build your website.
