If you have been doing business for a long time, you might already know what upselling is, but those who are new might not know. Upselling is softly persuading customers to buy more items than their original purchase.
Now there are unlimited possibilities for the way you can persuade someone to buy more. For example, you may have seen attractive small items near the cash counter in big malls, usually household items or something kids like.
These items are meant for upselling. When a family comes to bill their purchase, they will be compelled by these items, and since they are of low cost, they usually add them to their cart. In this article, we will discuss if an eCommerce website can also help you upsell; if yes, how.
Which eCommerce Model is Better For Upselling
Two eCommerce models are available for a business person to get their business online. The first is listing websites, and the second is their eCommerce website. Both of these online business models are excellent for growing your business, but when it comes to upselling, your website provides you with greater profits.
It's not like the listing websites like Flipkart and Amazon do not use the upselling method, they do use it, but they will not upsell your products without a fee. This fee is an apparent dent in your pure profit from that product; hence you will have a lower income.
On the contrary, with your eCommerce website, you can easily showcase your products and, on top of it, freely upsell any product you like and keep all the profits to yourself. However, to upsell your products, your website should be able to show all the selected products for upselling properly.
To do that, you must create a website or upgrade the old one with upselling. You can do that by contacting the best website development company in India.
Intelligent Ways To Upsell on Your eCommerce website
Upselling On Checkout
The checkout window is the best location to upsell your products on your eCommerce website. For example, if a toy is bought and you try to upsell a refrigerator to them, it would not work. In this scenario, you should upsell the customer another toy.
Upselling On Adding To Cart
The cart in an eCommerce website is an excellent place to upsell products. You can code your website to show all the similar items added to the cart. You can even show things that relate to the added products. For example, if someone is buying cat food, you can recommend buying a leash for cats. Or maybe when someone is buying a refrigerator from your website, you can recommend a good cover for their refrigerator. This way, you will be able to provide value to your customer purchase and, at the same time, increase your sales.
Pop Up Offers
Pop-up offers, as the name suggests, provide users with the knowledge to miss if not presented in this way. For example, you have several offers on your website, but before customers get to know them, they browse and go to another website without buying. If you have pop-up offers, you will be able to compel users to buy more products.
Insurance
Smart eCommerce business owners also sell insurance along with their products. For example, a customer added a washing machine to their cart. You can show your website an add-on insurance policy for their new product, which will help your customer get a few more months of warranty. Moreover, by selling product insurance, you will be able to get some extra cash as commission from the third party insurance company.
Combo Offers
Suppose you notice that a product is selling faster than any other item. For example, Samsung smartphones are selling at an incredible rate. You can provide your customers with a combo offer in such a case. As you already know, Samsung phones do not come with a charger anymore, so you can give a combo offer and include a charger with every purchase of a Samsung phone. This way, it will help your customers by saving their time looking for a charger and will help you get more profit from the deal.
Conclusion
We can see endless possibilities for upselling with your website. Therefore if you don't have an eCommerce website, you should start one immediately.
